Over the course of the next few weeks I will post a few marketing tips in our blog for all writers, regardless with which publishing house you are with because it will help you market and promote your books, a goal that every writer must take for the success of that book.
TIP NUMBER ONE:
It really surprises me how many writers tend to forget that they have a valuable and FREE option to market themselves and get traffic to their sites-blogs-books: EMAIL SIGNATURE.
For those who belong to online groups, I am sure tons of correspondence is exchanged within these groups and the one thing that tends to be missing is a signature tag link after the name.
Depending on what post I am responding to I have a file with various email signatures ready to go. For example, with the opening of the publishing house whenever I respond to a writer`s general writing question I add the following:
Now open to submissions!
MuseItUp Publishing – mainstream genres
MuseItHOT! - erotica division
It`s a proven fact that most members don`t click on a link the first time, but after they`ve seen it a few times out of curiosity they will click and find out what it`s about. (Sorry about the punctuation marks - computer is acting up.)
For a children`s group with every post I make I will add the title of my book and the direct purchase link where they can see the cover and read the blurb.
For ning groups I may add a link back to my Examiner.com writer`s section for them to read some of my past articles.
I have tons of different signatures to fit almost any type of group correspondence and help me get traffic back to where I want it.
If you have a new release then add something like:
TITLE with a link back where you want these readers to go
a short hook to grab their interest
Short and sweet and FREE!
So, how many of you do use your signatures and do you mix it up at times.